Plate No. 06 — About

Why we built this.

Most people assume products on store shelves have been vetted for safety. The reality is far more complicated.

The ingredient system is broken.

In the US, cosmetic companies are not required to prove their products are safe before putting them on shelves. The FDA can only act after harm is reported.

Ingredients like "fragrance" can legally hide hundreds of undisclosed chemicals — including known hormone disruptors — under a single word on a label.

1,300+vs<30

Chemicals banned or restricted in EU cosmetics vs. the US. That's the gap we're trying to close with information.

Label intelligence, not label anxiety.

LabelCleared exists to give you the information the system doesn't. Not to scare you — but to equip you.

We research individual ingredients against multiple databases and studies, give them a clear rating, and only recommend products whose full formulas we've reviewed.

When we link to products we've vetted, we disclose it. Always. Because you should know when there's a financial incentive in the picture.

Four principles, non-negotiable.

01

Radical transparency

Every claim is sourced. Every affiliate relationship is disclosed. We show our work because you deserve to verify it.

02

Research-led, not trend-led

We follow peer-reviewed science, not TikTok wellness trends. If the data changes, our ratings change.

03

No greenwashing

"Natural," "clean," and "green" mean nothing without scrutiny. We rate the actual ingredient list — not the marketing copy.

04

Practical over perfect

Non-toxic living is a direction, not a destination. We help you make meaningful improvements without overwhelming you.

We cross-reference everything.

No ingredient rating comes from a single source. We triangulate across regulatory databases, peer-reviewed toxicology studies, and biomonitoring data before assigning a label.

Explore the ingredient database

Sources we reference

  • EWG Skin Deep database
  • EU Cosmetics Regulation restricted list
  • Peer-reviewed toxicology studies
  • FDA regulatory guidance
  • Campaign for Safe Cosmetics reports
  • CDC biomonitoring data

Full affiliate disclosure

Some product links on this site are affiliate links. When you purchase through them, we may earn a commission — at no extra cost to you. We never feature a product we haven't researched, and we never rate a product higher because of a commercial relationship.

We decline affiliate partnerships with brands whose formulas don't pass our review. Revenue from affiliate commissions funds continued research and keeps the site free and independent.